We design, launch, and grow lead generation brands that help homeowners find the right contractor — and help great local contractors stay busy.
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Conversion Lab was started by Marjohn Oviedo, a marketer who spent years watching small home service companies pour money into ads that barely worked. He built his first lead generation brand to fix that — and it took off.
Today, Conversion Lab runs a portfolio of home service brands across the United States. Each one is its own complete operation: dedicated website, established Google profile, real customer reviews, real phone numbers. Behind every brand is a vetted local contractor we partner with to actually do the work.
Our job is to bring homeowners and contractors together. We do the marketing, websites, SEO, and lead intake. Our contractor partners do what they do best — fix foundations, waterproof basements, repair sewer lines. Everyone wins.
It's a simple model. We get good at being found. Our contractors get good at doing the work. Homeowners get the help they need.
Each brand gets its own dedicated website, optimized to rank locally and convert visitors into real leads.
People searching for help in their area find one of our brands and reach out for a quote.
We route the inquiry to the local contractor partner we've vetted for that market.
The contractor handles the job directly with the homeowner. We follow up to make sure it went well.
Every brand is a registered DBA of Conversion Lab LLC.
Whether you're a contractor looking to partner up, a homeowner with a question, or just curious about what we do — drop us a line.
marjohn@foundationrepairwork.comLast updated: May 12, 2026
About This Site
conversionlab.llc is the official website of Conversion Lab LLC, a North Carolina limited liability company. We own and operate Queen Foundation Repair, Bros Basement Waterproofing, Precision Sewer Line Repair, Daniel's Water Heater Repair, Rapid Concrete Leveling, and Next Home EV as registered DBAs.
Verified site owner: Marjohn Oviedo — May 12, 2026.
When you submit a contact form on this site or any of our brand websites, we may collect your name, phone number, email address, property address, and details about the service you're requesting.
We use your information to respond to your inquiry, connect you with a qualified local contractor, schedule appointments, and follow up on the work.
If you submit your phone number through any of our forms, you consent to receive text messages from Conversion Lab LLC related to your inquiry — including appointment confirmations, scheduling updates, follow-up communications, and service-related messages.
Message frequency: Up to 4 messages per month per active inquiry.
Standard message and data rates may apply.
Opt out at any time by replying STOP. For help, reply HELP or email marjohn@foundationrepairwork.com.
We never sell or share your phone number with third parties for marketing purposes outside of the contractor we connect you with for your specific inquiry.
When you submit an inquiry, we share your contact information and project details with the contractor partner assigned to your area so they can fulfill your request.
We use cookies and similar technologies to understand how visitors interact with our sites. You can control cookies through your browser settings.
We use reasonable safeguards to protect your information. No method of transmission over the internet is 100% secure.
You can request access, correction, or deletion of your personal information at any time by emailing marjohn@foundationrepairwork.com.
Conversion Lab LLC
425 Rance Buck Rd, Vanceboro, NC 28586
marjohn@foundationrepairwork.com